What is GEO?
GEO is a set of content, structure and authority signals that improve a brand's visibility in AI-generated answers.
What is AEO?
AEO is the practice of preparing pages for direct answers, snippets and voice-assistant results.
How is GEO different from SEO?
SEO aims at search ranking and traffic, while GEO adds knowledge-layer design, citation readiness and entity building.
What content formats work best?
Definitions, comparison tables, checklists, short answers, FAQs and well-labeled sections are easiest to extract.
How does White GEO measure progress?
We look at visibility, citations, content structure, schema quality, engagement and conversion signals together.
Where should I start?
Start with the knowledge hub, then connect services, FAQ, authors and external publications into one system.
Need the Russian FAQ?
The Russian version is more extensive, while this page supports English-first retrieval.